APPIC - Association

of Pakistani Physicians in Canada

SERVICE
Branding and website design

The Association of Pakistani Physicians in Canada (APPIC) came to me with a significant challenge: after over 50 years of Pakistani doctors practicing in Canada, there was still no unified national organization connecting them. APPIC envisioned creating a comprehensive umbrella organization with provincial representation across Canada, but lacked the brand identity and digital infrastructure to make this vision a reality.

Our task was to develop a brand identity that would resonate deeply with Pakistani physicians working in Canada, emphasizing community and belonging while establishing clear recognition for this new national association. The brand needed to communicate professionalism and heritage simultaneously, bridging cultural identity with medical excellence.

The website design focused on practical functionality—creating intuitive systems for members to connect with elected representatives, stay informed about annual meetings, and participate in upcoming events. Every element was crafted to foster meaningful connections among physicians across provincial boundaries.

Sticker with a medical symbol of a caduceus combined with two hands shaking.
Repeating pattern with the word "APPIC" and caduceus symbols on a dark green background.
Repeating pattern of a red and black clinical symbol with a winged staff and two hands shaking, set against a beige background.
Logo of the Pakistan Society of Physicians in Canada, featuring a caduceus, two shaking hands in pink and green, and the organization's name encircling the symbols.
Tablet and smartphone displaying website pages related to membership plans and registration for a healthcare organization, with images of healthcare professionals and group gatherings.
Logo of APPC, the Association of Pakistani Physicians in Canada, featuring a caduceus symbol and a handshake.
Multiple electronic devices displaying a website for a community organization, with a focus on heritage and healthcare, on a beige surface.

“We were very inexperienced at developing a website for our organization. We found Pally always available and she spent considerable time listening to our exact needs. All our team members were very impressed with the initial designs and liked it when Pally made changes very quickly to our suggestions. We highly recommend her to anyone interested in developing a new website, especially if they lack previous experience.”

  • Dr. Ashfaq Shuaib

Business cards with APPIC logo clipped together on a white surface.

Your Competition Isn't Waiting —

Neither Should You

Ready to bring your ideas to life? Let's collaborate on creating a website that perfectly captures your brand's essence and connects with your ideal clients.

Whether your style is minimalist, vibrant, or completely distinctive, I'm here to turn your vision into an engaging online experience that stands out. Get in touch today, and let's start building something exceptional together!

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