FLODESK REVIEW 2025: IS IT WORTH IT FOR SMALL BUSINESS OWNERS?
Full disclosure: I'm a proud Flodesk partner, which means if you sign up through my link, I earn a small commission at no extra cost to you. But trust me—I genuinely believe in this platform, and I'm going to tell you exactly why.
Try Flodesk today with 25% off your first year using this code
I’ll be honest with you - when I first started my web design business, email marketing felt like the thing I had to do but secretly dreaded. Like, everyone says “the money’s in the list,” but every time I opened by old email platform, I wanted to close my laptop and pretend I never saw it.
The interface was boring. The templates looked outdated, overused and repetitive. As an Edmonton based web designer, I was annoyed my emails looked nothing like the premium, polished version of emails I received from celebrity designers.
I knew I wanted to say goodbye to this campaign platform when I discovered Flodesk. And now, after using it for my design studio and developing the Content Strategy course at NAIT, I can confidently say it’s the email marketing platform I recommend to every single client and business owner who asks me about email marketing.
THE “EMAIL MARKETING IS UGLY” PROBLEM (AND HOW FLODESK FIXED IT)
Here’s what I used to struggle with:
I’d spend hours designing a beautiful website for a client, most recently, a luxury medical aesthetic practice on Harley Street, London UK. Custom fonts, perfect color palette, strategic white space. Everything on-brand, everything intentional.
Then she asked me: “Can you help me set up email marketing?”
Previously, I’d have to send my clients to what Squarespace had offered or other email marketing platforms in the market. I’d have to squeeze their gorgeous brand into boxy, outdated templates that looked like spam or fishy. It was frustrating and I was doing a disservice to them. It felt like all that brand work went out the window the moment they hit “send” on an email.
When I started sending my own emails on Flodesk, I just knew it. It was like I found a treasure chest of a platform that understands that emails are brand touchpoints too. Every email your audience receives should feel like an extension of your website, your social media, and your entire brand experience.
WHAT MAKES FLODESK DIFFERENT (ESPECIALLY IN 2025)
I’ve been using Flodesk for awhile now, but I need to tell you about what’s been happening lately - because Flodesk has evolved in ways that make it even more powerful for small business owners and premium brands.
DESIGN THAT ACTUALLY MATTERS
You know what made me fall in love with Flodesk? Their design templates. Flodesk templates don’t just look modern - they’re STUNNING. I’m talking about the kind of emails that make your subscribers pause and actually read instead of deleting immediately. When I send emails for my design studio, my open rates went up because people genuinely want to see what’s inside (apart from my usual comedic relief my subs like so much.)
The drag-and-drop builder is intuitive enough to introduce within my Content Strategy course I designed for NAIT, but sophisticated enough that I can create pixel-perfect, on-brand emails for my premium clients in minutes. You can use beautiful images, custom fonts, and creative layouts - and your emails still land in inboxes, not spam folders. Talk about the most important part of emails!
POWEFUL AUTOMATIONS WITHOUT THE HEADACHE
This is where Flodesk’s evolution really shines. When I was developing the Content Strategy course at NAIT, I had to break down complex concepts like nurture sequences, welcome series, and abandoned cart recovery into digestible modules. On other platforms, setting these up require flowcharts, complicated if/then logic, and honestly, a minor in computer science.
Flodesk’s automation builder is visual, intuitive and genuinely enjoyable to use. You can set up:
Welcome sequences for new subscribers
Nurture series that build trust over time
Sales sequences that feel personal, not pushy
Post-purchase follow-ups that keep clients coming back
For my medical aesthetics clients, this is game changing:
Patient books consultation through their website form 》automatically added to Flodesk 》 receives a welcome sequence explaining what to expect 》 post-treatment care emails 》receives re-booking reminders. All automated, all on-brand, all systems working.
INTEGRATIONS THAT MAKE LIFE EASIER
One of the biggest changes I’ve seen in Flodesk recently is the expansion of integrations. They’ve added connections with toold that modern businesses actually use - I’m talking Canva, Shopify, ManyChat and ThriveCart.
This matters because Flodesk isn’t trying to be an all-in-one platform that does everything poorly. Instead, they’re the best at email marketing and they integrate seamlessly with the tools you already love. That’s smart.
FORMS THAT ACTUALLY CONVERT
One of my favorite features of Flodesk! Their form builder is ridiculously good. You can create:
Popup forms
Inline forms
Full-page landing forms
Link-in-bio pages
Spin-the-wheel forms (these boost conversions by 80%!)
Forms with countdown timers
Video forms
I use the link-in-bio for my Instagram, and it’s converted social followers into email subscribers better than any tool I’ve tried. It looks on-brand and professional - unlike Linktree pages.
CHECKOUT FEATURES (YES! YOU CAN SELL DIRECTLY)
This is newer, and it's been a game-changer for service-based business owners. Flodesk Checkout lets you create sales pages and accept payments without needing a separate platform. You can:
Sell digital products, services, or courses
Add upsells at checkout
Offer buy-now-pay-later options
Send automated delivery emails
For someone like me who offers brand strategy workbooks, this eliminates the need for yet another subscription to yet another platform.
THE PRICING MODEL THAT MAKES SENSE
Let’s talk about money - because this is where Flodesk’s approach is refreshingly different. Flodesk pricing scales with your list size (just like most platforms). Here’s the key difference: unlimited emails at every tier.
Here’s what I love: while you do pay more as your list grows (which is standard), you’re never charged per email sent. Many platforms charge by list size AND limit your sends or charge extra for high-volume sending.
With Flodesk you can email your list daily if you want. Send a Monday newsletter, a Wednesday value drop, a Friday promotion, and run automated sequences in the background - all without watching your bill increase because of how often you’re communicating.
This removes the psychological barrier of “should I email my list today or will it cost me extra?” Guess what - that was my thought with my previous email platform. You’re already paid for your subscriber count, so you might as well maximize that relationship!
WHO SHOULD USE FLODESK?
Honestly? If you care about how your brand shows up, Flodesk is for you. I’ve recommended it to:
My medical aesthetics client who needs elegant, trustworthy email communications
Wedding planner and UK based photographer who needs their emails to be as aesthetically pleasing as their portfolios
Dental consultant and small business owners who want to look like a million-dollar brand on a startup budget
Association of Pakistani physicians where I designed their website and email marketing system to help them communicate with physicians across Canada
The common thread? They all value design, they care about brand consistency, and they want email marketing to feel less like a tech headache and more like a creative opportunity.
MY HONEST TAKE AFTER USING FLODESK FOR 2 YEARS
Here’s what I genuinely appreciate:
What I love:
The design capabilities are unmatched. Period.
Unlimited sends mean I never hesitate to nurture my audience
The templates are modern and actually convert
Customer support is responsive and helpful
It integrates with the tools I already use
Here’s the thing: for small business owners, creators, and entrepreneurs, these “limitations” rarely matter. Flodesk gives you 95% of what you need with 10% of the complexity.
READY TO TRANSFORM YOUR EMAIL MARKETING?
If you're tired of sending emails that don't match your brand, if you're frustrated with platforms that feel like they were built for tech giants instead of creative entrepreneurs, or if you just want email marketing to feel less like a chore - I genuinely think Flodesk is worth trying.
Start your free trial and get 25% off your first year with my partner link: PALLYOED
The 25% discount makes your first year incredibly affordable, and you’ll have access to every feature to test out what works for your business. No credit card required for the trial and you can cancel anytime, of course.
Flodesk has earned its place in my toolkit not because they asked me to be a partner, but because I was already using it and genuinely love it. The partner program just means I get to help more people discover a tool that makes email marketing beautiful, effective, and actually enjoyable.
Whether you're running a luxury medical spa in Edmonton, or growing your creative business, your emails deserve to look as good as the rest of your brand. Flodesk makes that possible.
